On the right hand side of the Trade-It homepage, and following shortly on many other pages, you will now see a new product where there used to be a lot of graphical promotions.
Whilst we believe there is a place for the graphical rotating promotions, we have taken the step to reduce the number of these types of business products (we still offer graphical advertising options) so that we can provide an additional opportunity which may benefit business advertisers differently.
The Spotlight Ad is a text based alternative which gives businesses the opportunity to tell more of a story, immediately, and without delay (no rotating frames).
The new Spotlight Ad looks like this:
Spotlight ads offer the following benefits to business advertisers:
- Easy to read
- Informative
- Clear call to action always visible, giving users a reason to click and view more detail
- An image can be uploaded, either to promote the business brand (logo) or to show an example of work for immediate relevance to user
- Spotlight ads have better SEO value for the advertiser. The Title and description link to their website – this is known as anchor text and is stored as valuable information against that advertisers site. It helps to build an understanding of the sites purpose with Google
- They look like real classified ads not peripheral advertising – Because they look like natural ads that appear on our site, users are more likely to interact with them, which will in turn generate more traffic to your business website.
Spotlights are already proven to provide more than TWICE THE RESPONSE to the previous graphical promotions that appeared in these positions.
If you own a business and would like to promote your services using the new Spotlight Ad product then give the Trade-It team a call on 01179 72 73 74 to find out more and see how Trade-It can help your business to grow.
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